A visual petition for LIVESTRONG spanning a bespoke Facebook page tab, a Facebook app and a separate website, all inviting the public to "add your face", in the countdown to a UN summit... Telling world leaders to 'face up to' life threatening diseases. The users' photos make up a mosaic of thousands of other petitioners, which can be explored and shared...
Agency: Bolster Labs (USA). Client: LIVESTRONG
View more on this project at: www.roomfive.net/livestrong-face-up-to-it/
Agency: Bolster Labs (USA). Client: LIVESTRONG
View more on this project at: www.roomfive.net/livestrong-face-up-to-it/
