- A visual petition for LIVESTRONG spanning a bespoke Facebook page tab, a Facebook app and a separate website, all inviting the public to "add your face", in the countdown to a UN summit... Telling world leaders to 'face up to' life threatening diseases. The users' photos make up a mosaic of thousands of other petitioners, which can be explored and shared...
Agency: Bolster Labs (USA). Client: LIVESTRONG
View more on this project at: www.roomfive.net/livestrong-face-up-to-it/
- Sign onOnce the user has visited the initial Facebook tab and opted to sign, they are then directed to a Facebook App where they can either sign on with their current FB profile photo, upload a photo or select from their FB photo albums.
- Explore the visual petitionOnce the user has 'signed' the petition they can explore the mosaic and share it with their friends on other social networks!
- WebsiteThere is a separate LIVESTRONG branded website for people without a Facebook account.