MAKING KRAFT CANADA’s office space
THE CHALLENGE
Kraft Canada came to us with a problem. Their office space in Toronto had, over the years, become tired and needed to be redesigned. This redesign was happening in conjunction with the launch of Kraft’s new strategic focus: MAKE. We were asked to take this thought and create a space that was warm, fun, and inspiring.
THE APPROACH
With the notion of MAKE in mind, we set out to create an office space that conveyed the proactive meaning of the word. From a waiting area that doubled as a café to a 30' long chalkboard wall to 12' high letters hanging from the skylight, we created areas that communicated that Kraft is a fun place to work and that the people who
work there are making positive changes.
Kraft Canada came to us with a problem. Their office space in Toronto had, over the years, become tired and needed to be redesigned. This redesign was happening in conjunction with the launch of Kraft’s new strategic focus: MAKE. We were asked to take this thought and create a space that was warm, fun, and inspiring.
THE APPROACH
With the notion of MAKE in mind, we set out to create an office space that conveyed the proactive meaning of the word. From a waiting area that doubled as a café to a 30' long chalkboard wall to 12' high letters hanging from the skylight, we created areas that communicated that Kraft is a fun place to work and that the people who
work there are making positive changes.
