What do you do when a business known for its strength, stability and longevity wants to connect with a generation that’s sharp, tech-savvy and looking for fun? You build a website that bridges the generation gap and gets a new generation to work building bridges – and roads, tunnels, airports, buildings … !
John Holland asked team scope to create a microsite for their graduate program, so we designed a site that blends the practicality of the John Holland business with more personal hand drawn elements. The homepage has quirky interactive icons in the JH colour scheme, which lead to clean, easy-to-read pages that clearly detail information about the program and company. The scrolling company timeline demonstrates JH’s strength and diversity and creates a sense of progress and the ‘meet our graduates’ video delivers a personal one-on-one touch. The result is a site that’s just begging to be explored … go on, click – you know you want to!