Brief: To establish a brand for beekeepers and consider the packaging and advertising for their products.
Concept: To allow focus purely on the product and to be summed up with the tagline 'nothing else needed, nothing else added' to show the product as being natural and pure and high quality to the consumer. The tagline also relates to the spelling of the name HNY.
Label experimentation:
Playing with the positioning of the logo and product names. These would be clear glass bottles to show focus on the honey which would be contained in a droplet shape. Having the honey contained in a shape I wanted to give the feel of the honey being a precious substance. The feel of glass is smooth and I wanted the material used to relate to the product inside.
Labels for the four cities: London, New York, Madrid and Tokyo
This would be played around the cities to advertise the brand.
