Proposal for online experience celebrating the launch of Nike's first ever England Football kit, which also coincided with the 150th anniversary of the FA. The site would feature both home and away kits, and would switch its content from pre-match tease to post-game highlights. The original design featured parallax scroll animation and show the shirt in a number of match situations, with copy highlighting the technological benefits of the jersey juxtaposed against what it wouldn't do for you - because, it's only a shirt; it's what you do in it that matters.
CREDITS –
Agency: AKQA
Design: Ignacio Gonzalez
Design: Ignacio Gonzalez
Creative Direction: Andrew Tuffs
Copy: Adrian Stannard
