I believe I’ve landed my dream project. What can be cooler than developing a logo for a surf company, especially if you find this lines in the brief:
Icon that I thought might work is abstract hardcore angel, abstract waves, yin/yang…
I want people to feel like they can associate with the brand and that the brand has its roots in what matters the most, loving the surf and being stoked about life.
As far as Instigar is an Asian-based company, we wanted the logo to contain some Asian feeling, that is why we decided to use some elements of Chinese calligraphy in the type, just to give a slight hint.
Below are hidden elements in the logo:
THE PROCESS
Hera are some of the concept logos that I think are worth mentioning:
The idea with fingerprint developed from here.
Hand lettering in progress.
