The Indianapolis Star just rolled out a newly designed desktop, mobile and tablet experience. The problem we found is that few people actually about the different platforms. The challenge is changing the perception that the Indianapolis Star is just a newspaper. Many didn't realize that news was being updated throughout the day on our digital platforms. This campaign is geared to promote and showoff the various features and functionality of a truly new digital news experience.
Additional Direction and Design by Ryan Polachowski, Star Media
Video Animation and Production by Clark Wade, Indy Star
A 30 second commercial is the centerpiece of the campaign. Media was bought to broadcast across and array of news media and female-focused networks.
A few supporting print and digital ad pieces.
