The logo was developed in november 2009.
The first attempt of the business cards were printed in Madrid in december 2009.
In January 2010 these cards were printed in Lima.
The brand name IS stands for “Ingrediente Secreto” (secret ingredient) the logo it is covered by two black stripes, the design of the card had some covered words on the back as well.
Even though I like the minimal look I felt like it need a touch of colour but without making it feels as a corporate color, so I decided to add it on the sides of the card, for that I needed to find a super heavy weight paper, I was lucky to be in Peru at that time and find a offset printer that can manage to print on a 480gr cotton paper that works perfect. They couldn’t print the sides so I had to do it myself with an Pasche airbrush I had not used since school, and after many tests the best look was a gradient effect on fluorecent pink and orange. It was a lot of fun working on this.This logotype and project was done in december 2009 before the launch of the studio in January 2010.
This project won at Brand New Awards
Best of the Category on Basic Identity Applications and Judges' Pick
You can see here
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