These are the 3rd edition of our studio business cards.
This project won at Brand New Awards
Best of the Category on Basic Identity Applications and Judges' Pick
You can see here version one
(2010) and version two
We made this cards using the same technique from past versions, but this time combined on more diverse colours and mixed together gives a very interesting effect.
More on our website www.iscreativestudio.com
and our facebook page
BRAND NEW AWARDS 2011 JUDGE’S COMMENTS:
While not entirely novel, it did seem to capture the spirit of the time quite well. It worked for me on two levels: one, as a piece of social narrative since communications today are somewhat of a paradox—there are so many forms of high-speed messaging, it seems like important messages can get buried by the the noise. Second, by adopting an “anti-identity,” IS (as a design studio) presents itself as a clean slate, not about to impart some pre-determined agenda on their clients’ work. Of course, the “anti-identity” posture is very much an identity. The airbrushing of the card edges was a nice touch, giving a contemporary ring to the austere presentation of redaction. — BRETT WICKENS / THIS WAS WICKEN’S JUDGE’S PICK
This appropriately ambiguous mark wants to have it both ways: a fill-in-the-blank invitation and a blacked-out redaction. I can’t decide if the registration mark is creepy or cutesy, but the red/magenta and black/white color scheme is beautiful. — ANDREW BLAUVELT
The irreverence of the redacted symbol elicited laughter and admiration from all judges. — ELLEN GLASSMAN
This system is clean, spare, and elegant. — PAULA SCHER
Again: simplicity and originality. I really liked this one for those reasons. The execution with the color being applied on the side of the business cards made it even stronger. This one put a smile on my face. — MICHIEL SCHRIEVER