ING :: Behance

ING Lion Account

This is the end of year campaign for the ING Lion Account, the bank account that is free and stays free, without you need to do anything for... Including 2 films for TV & Cinema, featuring Axel Daeseleire for the flemish people & Julie Taton for the french people, digital landscape, digital postering, prints & radio commercials.

Client: ING

Agency: Euro RSCG Brussels

Film

Director: Tom Willems

Do you trust your car insurance?

ING auto.be outdoor campaign

Photographer: Frank Uyttenhove
Production manager: Michel Van der Poel / Mantree
Retouching: Yelle / Living Room

Client: ING Belgium
Creatives: Nam Simonis & Peter Bronselaer
Creative director: Jean-Luc Soille

'Too easy'

This is the follow-up of the ING campaign based on the idea that the ING Lion account is so easy to open that we make it harder... This campaign includes web-movies directed by Kurt de Leijer featuring Axel Daseleire & Print ads shooted by Thierry Siebrand / Operation Panda.

Films:
Director: Kurt De Leijer
Producer: Werner de Koninck, Thomas Hoffman
Production: Caviar

Prints:
Photographer: Thierry Siebrand
Production: Operation Panda

Client: ING Belgium
Creatives: Nam Simonis & Peter Bronselaer
Creative director: Jean-Luc Soille

'Le Bon Plan'

ING young campaign. Illustration by Andrey Gordeev.