ING Bache Bag
Monumental billboard turned into city bags
Monumental billboard turned into city bags
How do you cover the ugly scaffolding of a building under reconstruction, raise sympathy for ING and reinforce the positioning for their free online Lion Account?
We turned the cover into a gigantic artwork of 2200 m2 by famous Belgian artist Jean-Luc Moerman. Then the public could choose the part of the artwork they liked, through an online contest. This part is then recycled into a citybag, a unique collector’s item.
Well, this was an opportunity to turn the public space into a unique public experience.
We turned the cover into a gigantic artwork of 2200 m2 by famous Belgian artist Jean-Luc Moerman. Then the public could choose the part of the artwork they liked, through an online contest. This part is then recycled into a citybag, a unique collector’s item.
Come to see it live in Brussels, 24 Marnix avenue, until June 2012!
Client: ING
Contacts ING: Philippe Wallez, Nathalie Van de Peute, Louise Van Heel, Ann Baggerman
Agency: Euro RSCG Brussels
Creative Team: Nam Simonis & Peter Bronselaer
Contacts ING: Philippe Wallez, Nathalie Van de Peute, Louise Van Heel, Ann Baggerman
Agency: Euro RSCG Brussels
Creative Team: Nam Simonis & Peter Bronselaer
Creative director: Jean-Luc Soille
Accounts: Chantal Claes, Manuella Casagrande, Yana Huygens
Artist: Jean-Luc Moerman
Accounts: Chantal Claes, Manuella Casagrande, Yana Huygens
Artist: Jean-Luc Moerman
Art buyer: Ariane de Siron
Artist graphic designer: Denis Meyers
Agency graphic designer: Jipé Tilly, Alexandre Simionescu
Printing & Media production: Urban Media
Citybags production: Reversible
Artist graphic designer: Denis Meyers
Agency graphic designer: Jipé Tilly, Alexandre Simionescu
Printing & Media production: Urban Media
Citybags production: Reversible
