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How to make him shut the hell up?

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  • The task was to promote a new product from Henkel - hermetic. The unique feature of this product - unlike a glue, this substance also is very effective on moving and wet surfaces. So we took a work superintendent - a character, famous for his yelling during the working process, and stuck up his mouth. Literally. 
    The Headline: "Our work superintendent doesn't swear anymore".
  • In another option of poster we decided to use a crack on the wall and make it figure-of-surrenderman. In order to emphasize another product's feature - strong water resistibility.
    The Headline: "All the cracks will capitulate!"