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    4corners - is a Ukrainian manufacturer of designer furnishings for a comfortable life, work and leisure. Office started its activities on the wa… Read More
    4corners - is a Ukrainian manufacturer of designer furnishings for a comfortable life, work and leisure. Office started its activities on the wave of growing demand for craft solutions from local brands and the consumer desire to put things in order if not in the country, then at least at home. Task Develop a name and company identity that would reflect the main essence of the young brand: craftsmanship in the creation of exclusive furniture and interior items, necessary for the competent organization of residential and working space. Idea There is a saying “a place of my own” in russian we say “my corner”. It means private living space, and in some context just private space. Based on this saying, we came to name of 4corners, which clearly indicates the purpose of brand’s products - be a material for arranging your space, your “own place”. The name has determined the future logo. Next we as interior designers had to put everything in its place. So we have put a brand name inside the chosen shape, while trying to be very concise. As a result we have elegant logo in the spirit of constructivism, which perfectly plays the brand name. General brand products catalogue was created on the basis of the main corporate identity rule - all the elements are in "their place". The name and design fit all the comapny products - from the packages and business cards, to the cups and flash drives. Read Less
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Advertising Agency: YARCHE
CEO: Danil Martynov
Creative head: Anna Launets
Account Director: Alexandra Bantikova
Art Director: Ivan Peday
Head of Design: Masha Teterin
Designers: Maryna Kravchuk, Viacheslav Doroshenko, Anna Glinska, 
Alex Grachov
Copywriters: Danil Halyko, Dmytro Mamontov
 
Account Manager: Masha Fedorova