Hope Africa is an international Christian charity with a clear mandate to help bring hope; to empower people in Africa; and to put an end to systemic poverty. Their aim is to impact one life at a time, and to diversify charity across Africa.
This campaign includes a poster series. The concept, “Breaking the Chain”, was developed to instill positivity and the idea that individuals can leave the bad behind, and improve their lives. The campaign posters feature Africans, who have received help from this charity, returning to their hometowns to show what a difference this help can make.The people shown are those who were able to break the chain.
