Heaven has a home page.
Art Direction, Graphic Design
Art Direction, Graphic Design
One of the greatest thing about working as an art director is the ability to work with other artists on any given project. I wanted to give this up scale resort an up scale look, something that reflected the aesthetic feel of everything that went into the resort itself.
An old friend Joe Gemignani a photographer/artist was working on a series of photo that looked like paintings. Using an old Polaroid SX-70 Land camera an hand manipulating the Polaroids with a wooden stick before you can even see anything. I thought is was not only very cool, but very beautiful and had to have it for this project. A graphic artists dream is less is more and when a client lets you have both in copy and photography it just makes for a beautiful ad. I was very happy with the out come of this campaign as was the client.