An old friend Joe Gemignani a photographer/artist was working on a series of photo that looked like paintings. Using an old Polaroid SX-70 Land camera an hand manipulating the Polaroids with a wooden stick before you can even see anything. I thought is was not only very cool, but very beautiful and had to have it for this project. A graphic artists dream is less is more and when a client lets you have both in copy and photography it just makes for a beautiful ad. I was very happy with the out come of this campaign as was the client.