Healthy Ha! for Healthy Harvest pasta
A simple insight drives this campaign for Ronzoni Healthy Harvest. Laughter, like a diet with whole grains, helps you live longer. Banner ads invite people into a microsite. A content rich Facebook application underscores a universal truth. People like to share laughter.
I licensed a series of cartoons from the archives of the New Yorker for the campaign. Within 10 days of the Facebook launch, the number of friends grew five-fold.
A simple insight drives this campaign for Ronzoni Healthy Harvest. Laughter, like a diet with whole grains, helps you live longer. Banner ads invite people into a microsite. A content rich Facebook application underscores a universal truth. People like to share laughter.
I licensed a series of cartoons from the archives of the New Yorker for the campaign. Within 10 days of the Facebook launch, the number of friends grew five-fold.
I reached into the New Yorker archives and licensed a bunch of cartoons about pasta and aging.
Facebook campaign encourages people to write captions and share cartoons. "Lighten up, you'll live longer"
Banners invite people to have a laugh and get a $1.00 coupon.
D'Addario Guitar Strings
This campaign electrified the D'Addario fan base by getting into the heads of aspiring guitar gods and goddesses. It landed in e-mail boxes and social feeds. Boom went the traffic!
Prince Spaghetti
In the late 1960’s, Prince Spaghetti introduced Anthony in a TV commercial. In the spot, Anthony’s mother leaned out of her apartment window and yelled, “Anthony!” The camera followed the hungry 9-year old as he sprinted through the streets of the North End to get home in time for dinner. After all, it was Wednesday, Prince Spaghetti day.
Prince asked me to honor this iconic TV spot with social media. So I created a series of “time machine” FB posts. Here are some samples.
Royal Caribbean
I worked on TV, radio, print and digital for Royal Caribbean. These retail banner ads drove tons of traffic to a booking site.
Chase Identity Protection
An e-mail campaign. The first execution embedded the name of the receiver into image. (Colin Murphy received the ad with his name in the visual.)
