A :30 trailer introduces the series.
This episode, "Pasta is Hot" dispels many of the health myths associated with pasta.
A social media campaign quickly tripled fans and amplified conversations about pasta.
Pasta Evangelista goes rogue with her nutty sidekicks in this music video. I wrote the lyrics and hired some rockers from Williamsburg to make it happen. The marketing idea is simple: when you open a box of pasta, cook it all and save some for later.
Pasta Evangelista signs off each episode with "it pays to eat pasta." That line also serves as the anchor for a robust microsite full of content that is inspired by social media listening.
