Hammerson corporate identity
- Branding ServedProject Featured On:Branding Served — 12/31/11
- Hammerson
Corporate identity 
- Scope of work
Corporate identity
Creative direction
Custom type design - A specially drawn wordmark and symbol are a central feature of the updatedcorporate identity for leading European-based property developer, Hammerson.
The new custom designed wordmark is both confident and professional,
making subtle references to the previous old-style logo set in Times New Roman,
while the accompanying symbol expresses the three central company values:
vision, relationships and performance.The new identity has been successfully applied to all aspects of corporate
communication helping deliver a more confident and contemporary visual expression.
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