Cardiff Waterside
Brand identity
Brand identity
Scope of work
Naming & brand identity
Creative direction
Marketing campaign
Environmental graphics
Naming & brand identity
Creative direction
Marketing campaign
Environmental graphics
There are many good reasons to live and work at Cardiff Waterside,
but as a core brand proposition – the bay-side location and stunning
waterside views are hard to beat, hence 'the bay for business’.
but as a core brand proposition – the bay-side location and stunning
waterside views are hard to beat, hence 'the bay for business’.
Water quickly became a natural theme to promote the commercial
benefits of this growing development, and was expressed through
the use of a bold signature image which featured consistently on all
brand and marketing communication.
This was supported by a contemporary graphic style, confident use
of colour and compelling copy. Applications included: stationery,
marketing materials, environmental graphics and signage.
benefits of this growing development, and was expressed through
the use of a bold signature image which featured consistently on all
brand and marketing communication.
This was supported by a contemporary graphic style, confident use
of colour and compelling copy. Applications included: stationery,
marketing materials, environmental graphics and signage.
