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Half Baked: DVD

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  • Ardent: special edition line of cult films to be released under by the Criterion Collection 
  • Ardent: adj. meaning enthusiastic or passionate.Logo resembles play button... cult films are watched, over and over...
  • Stash box packaging concept reflects the story line of the movie.
  • Fairly inconspicuous slip-cover.
  • Once opened, a tray... with an inviting rolling paper.
  • Once tray is lifted, goodies that relate directly to movie are revealed.
  • DVD is hidden on the under-side of tray, wrapped in plastic...
  • form similar to the one thurgood used to get marijuana from the pharmaceutical warehouse