integrated creative development
Client
Honda Hungary Kft. is the exclusive representative of Honda brand in Hungary selling Honda
automobiles and motorcycles and accessories.
Brief
Honda Winter Service Campaign: providing a creative, eye-catching and efficient exhibit.
Message
Prepare your car for the winter conditions
The way we were thinking
In winter, the main condition for safe transport is safe stop (short braking distance). If we are
prepare for this, driving in the winter on the roads will be just like a game.
The two main message is represented using two universally understood symbols: PAUSE and PLAY button
Parallels for winter safety:
Immediate stopping in the snow as well - short braking distance (PAUSE)
To the serviced car driver,driving in the winter is like driving in a game (PLAY)
Headline
Let’s pause! Instant stop in the winter.
Let’s play! Winter is just a game.
Honda Hungary Kft. is the exclusive representative of Honda brand in Hungary selling Honda
automobiles and motorcycles and accessories.
Brief
Honda Winter Service Campaign: providing a creative, eye-catching and efficient exhibit.
Message
Prepare your car for the winter conditions
The way we were thinking
In winter, the main condition for safe transport is safe stop (short braking distance). If we are
prepare for this, driving in the winter on the roads will be just like a game.
The two main message is represented using two universally understood symbols: PAUSE and PLAY button
Parallels for winter safety:
Immediate stopping in the snow as well - short braking distance (PAUSE)
To the serviced car driver,driving in the winter is like driving in a game (PLAY)
Headline
Let’s pause! Instant stop in the winter.
Let’s play! Winter is just a game.
