GROVE FEST FASHION CORNER
Branding, Print, Signage & Web
On October 1st, Kendra Reed Design wrapped up a month-long project, the GROVE FEST Fashion Corner. Kendra served as Art Director on the planning committee for the fashion-centric event which took place inside GROVE FEST 2011 in the Grove area of St. Louis. In this role, Kendra created the branding for the GFFC, website (including copy, layout and build), social media presence on Facebook and Twitter, print materials (including posters, flyers and programs) and event signage. Kendra assisted in coordinating sponsorships and on event promotion. On the day of the GFFC, Kendra supervised placement of signage, the VIP Party area and the serving of sponsor-provided alcohol to VIP Party attendees.
The Logo
GROVE FEST fashion corner took place as a part of GROVE FEST 2011, therefore Kendra was tasked with creating branding that marked the fashion corner as unique but still as a portion of GROVE FEST itself. The logo takes cues from the following branding created for GROVE FEST, echoing the font and styling of the GF logo, the people-focused illustration and the flat style while creating a unique look for the fashion corner.
GROVE FEST fashion corner took place as a part of GROVE FEST 2011, therefore Kendra was tasked with creating branding that marked the fashion corner as unique but still as a portion of GROVE FEST itself. The logo takes cues from the following branding created for GROVE FEST, echoing the font and styling of the GF logo, the people-focused illustration and the flat style while creating a unique look for the fashion corner.
The Colors & Font
The Illustrations
Illustrations were created to work with the GROVE FEST fashion corner logo and represented each unique portion of the event.
The Print Materials
Event Poster, VIP Party Poster & Event Program
The Website
The Social Media
The Event
