Grand Caravan: 30 Years of Innovation
Client: Dodge, Chrysler Group LLC
Everyone knows Dodge for muscle cars, but Dodge actually INVENTED the minivan. To celebrate this, we developed an experience that highlights every generation of Grand Caravan—from the very first in 1984 to the new 2014 model. The site is an interesting blend of product innovations and key features that build buzz and excitement around the 30th Anniversary Edition (a pretty nice minivan–not that I'm ready for one).
ROLES: ACD; Lead creative direction in a team of 5 including an ACD/writer, an art director, a writer and a junior designer; Worked with ACD/writer to develop and sell concept through to the client