“We need to create activity that resonates with our new younger target audience, and that drives awareness of Glayva and how it should be mixed and enjoyed.”
To meet the brief I created a range of “mixing machines” that introduced the different ways you can mix Glayva. I kept the designs bright and fun so they can be used across a range of mediums.
As part of the campaign I designed a range of gift boxes, to be sold containing a bottle of Glayva and the tools to mix the cocktails.
Each box will also contain a leaflet explaining the method and ingredients needed.
Each box will also contain a leaflet explaining the method and ingredients needed.
The mixologists app contains a list of all Glayva cocktails and how to mix them. The app will encourage the user to invent their own mixes and share with the online community.
