Design Museum Boston's
mission is to show that design is all around us, and that is no more
apparent than in our modes of travel. To the way that we navigate a
train station to the seats in an airplane, everything about how we
travel has been designed. The exhibit "Getting There" showcases much of
the design of travel from the supposed Golden Era of travel to our
current streamlined options.
Recognizing that how you get there is sometimes just as important as your destination, the Branding for "Getting There"
focuses on the ways that we travel. Using dynamic typography and a
color system that denotes the three main methods of travel from the
exhibit, I created the main exhibit Branding System as well as the
central signage and other supporting print and web graphics.
exhibit has been exceptionally well received, with elements being
acquired for permanent collections and the exhibit will travel to a new