The ad campaign theme is “Get More”. To showcase that with Wilson customers “Get More”, I look to focus on all that Wilson has to offer: product, location, service, experience, and knowledge. The goal with this campaign is to engage the customer and provoke their curiosity to learn more about the company. I chose to use a bold “Get More” headline and calm background illustration to design to carry the theme throughout.

The underline message is: “With our extensive branch network, local experts, unparalleled customer service, and the products you need when you need them, you really do Get More with Wilson.”