In developing the Wilson corporate brand standards and identity guidelines, the goal is to outline the specific elements which make our unique brand, and create a corporate guidebook to reference all company marketing materials. Knowing that branding is the entire experience our customers have with us, these guidelines help to stay consistent and educate our internal staff for best marketing efforts. Through building the company brand, we have an opportunity to influence potential buyer’s impression and ultimately make a positive shift in perspective for our products and service.
Below are a few excerpts and a table of contents.
Table of Contents
Why Branding is Important to Wilson
Wilson’s Branding Tone and Positioning
Corporate Color Palette
Outdoor/ Indoor Signage/ Flags
Employee Identification Badge
Trademarks & Copyright Material
Frequently Asked Questions