Gerber Baby Food: A product line of milestone, stage-based nutritional baby food, developed for your child's specific age. The campaign was created from their voice, in demand for healthy food.
Welcome to The Gerber Generation :30
The ads were designed to work together or stand alone.
This was a microsite that was created to host the online search for a baby to be featured in a Gerber ad. Parents could enter their baby by uploading a photo of their baby to the site and choosing the milestone stage colour that correspondended to their child's stage of development. Once registered people could go online and vote for their favourite baby. The competition was promoted via facebook and twitter with hyperlinks to the microsite
