This was a page takeover and would appear on news websites in the morning. The image within the coffee ring would animate and be accompanied by appropriate sound effects and music. When the user scrolled over the coffee ring the Starbucks logo and menu would appear. The entire range of Starbucks coffees could be viewed from here. Also, the animation and music would change based on what flavour coffee was currently being viewed. Lastly, there was a search tool feature to help consumers find a particular flavor sold in their neighborhood.