Guru Labs is the premier educational provider of distribution-independent Linux instruction-teaching
the open source operating system to students and corporations from coast to coast. Guru wanted to
roll out a comprehensive partner program to spread their unique educational systems and courseware
to a wider audience.
the open source operating system to students and corporations from coast to coast. Guru wanted to
roll out a comprehensive partner program to spread their unique educational systems and courseware
to a wider audience.
We were first engaged to help them strategically, with the 5d Perception Branding Process. We added
the word "training" to the company name and developed a brand promise and tagline that positioned
the company squarely in Linux education. We then implemented the strategy, creating a broad
spectrum of marketing materials. Without losing the equity in the existing logo, we redesigned the company identity, adding brighter colors, introducing a wave element and humanizing the corporation with Guru-like photos.
the word "training" to the company name and developed a brand promise and tagline that positioned
the company squarely in Linux education. We then implemented the strategy, creating a broad
spectrum of marketing materials. Without losing the equity in the existing logo, we redesigned the company identity, adding brighter colors, introducing a wave element and humanizing the corporation with Guru-like photos.
