With the change of the company name, from Treehouse Interactive to Impartner, a new identity was required that matched the feeling of a progressive technology company for partner relationship management. With a modular based symbol and a logotype that emphasizes the definition, we created business cards, building signage and email signatures.

Treehouse Interactive had been around for 15 years—great technology, bad marketing. New money and new talent were brought in and we were asked to help rebrand. With a tight timeframe, we pulled off a mini-version of our famed d5 Perception Branding process, interviewing the new executives and researching competitors. With the selected Brand Concept Board and a new name, Impartner, a new identity was required that matched the feeling of a progressive technology company for partner relationship management. With a modular based symbol and a logotype that emphasizes the definition, we created business cards, building signage and email signatures. We also designed a new identity and a new website, repositioning them as provider of partner portals for companies that rely on indirect sales. The home page lays claim to our “only, only” strategy of the first PRM solution built from the ground up.