Fruit is an important component of a healty life style. Designing the packaging for a 'chewy' fruit drink has been the basis for a unique and very successful proposition: Hero's Fruit2day!
In april 2004 FLEX/the INNOVATIONLAB's structural packaging design for Fruit2day hit the supermarket shelves. It was an instant success. There has been growth and successful introduction throughout Europe and the US.
"Research shows that packaging design has been crucial to the success of Hero Fruit2day"
Alica Dekker, international marketing manager Hero
Alica Dekker, international marketing manager Hero
The initial idea
We used the design game a tool to gain insights in the way people look at eating fruit
