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FLEX/the INNOVATIONLAB is one of the leading Dutch design agencies for industrial design, service innovation and structural packaging design. With our highly creative international team we design products and services that are relevant contributions to the strategic objectives of our clients, to the quality of lif… Read More
FLEX/the INNOVATIONLAB is one of the leading Dutch design agencies for industrial design, service innovation and structural packaging design. With our highly creative international team we design products and services that are relevant contributions to the strategic objectives of our clients, to the quality of life of the people that use our products and to a more sustainable society.

Everything we show on Behance is a New Reality. The products showcased are marketed often in big quantities throughout the world. Creating great ideas is one thing. Making them stand-up against the harsh realities of production, cost boundaries and real consumer needs is another. Read Less
We want to have a positive impact on the world of tomorrow; our mission is to create a new reality for brands, for people and for our planet. Ambitious, definitely, but we truly believe that our creativity can move mountains.

For us, design is in itself not a deliverable, but an instrument which can really make … Read More
We want to have a positive impact on the world of tomorrow; our mission is to create a new reality for brands, for people and for our planet. Ambitious, definitely, but we truly believe that our creativity can move mountains.

For us, design is in itself not a deliverable, but an instrument which can really make the difference for our clients. We focus on the design of relevant products and services; profitable, durable, thoughtful, social, beautiful, functional, …

In our increasingly complex world, creative agencies like FLEX don’t just develop physical products. We think about the services a brand provides, design user interfaces and envisage how your products can be connected to the internet. We want to help brands define the ultimate customer journey.

We love to work together with forward thinking, driven companies; It doesn’t matter if that’s a young start-up or an established global player. We offer an end-to-end design services, and can jump onboard at any stage of a development process, just as long as we and our clients share the same vision: that creativity is the key to a new reality.
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Industrial Design
Structural Packaging Design
Insight research
Co-Creation
Product Design
Art Direction
Engineering
User Interface Design
Service Design
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