Frets Visual Identity
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- Frets Visual Identity.
D. Coming soon in Mexico, we can enjoy a new fast food franchise entirely dedicated to french fries in all varieties and with unlimited toppings.
For the development of this project we used fresh and simple elements and characters to integrate each of these into one or more modules to generate textures (which are included in the envelope, napkins, menus, gifts, etc.). Also we are very interested in having a limited color range, to generate a direct and friendly message to the consumer.
I hope you enjoy it and do not forget to visit -Frets-. 
- F 1. Four-color pattern, used for the facade and packaging. Central module which originates almost all applications.
- F II. Logotype settings, guidelines and space protection.
- F III. Color system. Uses of color in print format.
- F IV. Frets Logotype.
- A I & II. Sketches.
- F V - VIII. Some fancy characters and logos, designed to generate the patterns.
- F IX - XII. Different typographical exercises, taking the name as reference.
- F XIII. Frets gimmick.
- F XIV & XV. Four color and monochromatic patterns, which originates applications.
- F XVI. Primary and secondary typeface.
- XVII. Menu.
- F XVIII. Monochromatic pattern, used for packaging. Central module which originates almost all applications.
- F XIX - XXIV. Applications.
Multiple Owners
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