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Contemplation / Supposition / Thought If every sound/image carries a wrap of known and used feelings and that predispose the recipient to boredo… Read More
Contemplation / Supposition / Thought If every sound/image carries a wrap of known and used feelings and that predispose the recipient to boredom despite the best efforts of every innovation, a break in the restricted circle of pure images managed to conquer the infinite variety of creation. Under this parameter, (we) worked a way to synthesize ideas and ideals that represent us as a studio, such as "Noise", "TV Interference", "Breakdown", "Fracture", "Honesty", "Dynamic" and at the same time to rescue some elements of previous logo, in this case the diagonals of the letter "M", which forms three-sixths of our name. Within the process and as a final goal, (we) wanted a (really) different, solid and timeless logo that breaks with established rules of our environment, using only two colors and pure substrates for stationery. At the end we still think that all the above concepts are what we are. Read Less
Published:
Ø Inspiration.
Ø Sketch Process. These are some of the sketches that explain the way we follow to develop the logotype. The diagonals of the -M- letter and the horizontal lines of the -E-, -O- and -A- was our starting point to set the logo. On the way, concepts like noise, interference and some more was added, until the logo was completed.
Ø Configuration of the logotype from the diagonals above, attaching concepts like noise, dynamics and TV interference.
Ø Logotype settings, guidelines/baselines and space protection.
Ø Color system.
Ø MEMOMA Logotype.
Ø Color variations.
Ø Type selection of on-line and print format / Three different uses whithin the Brand system: Sentence, headers/fields, body text.
Ø Print process and stationery: business cards, letterhead, envelope, CD/DVD and CD/DVD box.
Ø We thank Arturo Negrete of Color 75 ° for the quality, interest and support.