Flymo Easi Glide Lawnmower
Opening Price point
Opening Price point
Project Team - Richard Sparkes, Liz Grylls, Ian Smith, Me.
Cost.With this project it was one of our starting points. The goal was to replace the Flymo Hover Compact with something more cost effective, with better features and to improve the functionality.
Designing a lawnmower from 5 pieces of plastic, to live up to the brand expectations, to hit the price points, to provide differentiation between models, to make the right margin, requires skill. Designing expensive products means there is normally some scope to add nice details and good intent. In this case my angle was to make it look and feel as lightweight as we possibly could, without unnecessary decoration and to ensure that it looked like it completed the range of products we had.
This lawnmower sells roughly 180,000 units a year. It was delivered on-time and on- cost and still looks great.
Cost.With this project it was one of our starting points. The goal was to replace the Flymo Hover Compact with something more cost effective, with better features and to improve the functionality.
Designing a lawnmower from 5 pieces of plastic, to live up to the brand expectations, to hit the price points, to provide differentiation between models, to make the right margin, requires skill. Designing expensive products means there is normally some scope to add nice details and good intent. In this case my angle was to make it look and feel as lightweight as we possibly could, without unnecessary decoration and to ensure that it looked like it completed the range of products we had.
This lawnmower sells roughly 180,000 units a year. It was delivered on-time and on- cost and still looks great.
All the class A and B surfaces were delivered by the excellent team at > http://www.i4productdesign.co.uk/
Find Richard and Liz here >
uk.linkedin.com/pub/richard-sparkes/5b/966/401
uk.linkedin.com/pub/liz-grylls/20/888/ba1
Find Richard and Liz here >
uk.linkedin.com/pub/richard-sparkes/5b/966/401
uk.linkedin.com/pub/liz-grylls/20/888/ba1
Initial direction giving a really dynamic feel. However the dynamic lean of the grassbox couldn't be achieved and it felt like a better idea to really showcase the pivot points for the grassbox lid.
Clear grassbox was just not feasible from a cost and functional point of view.
Final concept direction.
The full hover range in half scale model format with help from Celyn at Form. Throughout this project I was itching to develop the look and feel of the product but we had to stay true to the visual appearance of the existing machines. Bringing an entirely new look to the range with the lowest model in the range wouldn't have delivered brand consistency.
Half scale foam model.
Super crisp surfaces on the rear forming the grassbox lid handle.
Intention sketch with full ISO curves for surface development.
Capturing the lower line of integration to make the product feel more dynamic, fast and maneuverable.
Final CNC prototype produced by ARRK.
Texturing details in Rhino for the toolmaker.
Final render and 'A' class surfaces provided by i4 Product Design. Those boys got some skills.
