I don't usually post spec work, but I felt these concepts for a Ferrari GT & Sport Cars pitch were worth noting. We took a left turn to most car sites by focusing on narrative parallax-scrolling concepts. One was a cinematic immersive site that placed the visitor in drivers seat utilizing in-line video, animated GIFs and interactive animations. The second was a layered approach that revealed the details behind Ferrari features and benefits. A synced mobile configurator extended the experience from web to the showroom. My contribution was towards concept, creative direction and copywriting.