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Bēhance

Ferrarelle - 2007

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  • Ferrarelle at Rome Marathon '07


    The Ferrarelle typography is well known in Italy, ranked as one of the most recognised logotypes. Being the official sponsor of the Rome marathon, the creative idea was to show how strong is the link between the athlete and the water he drinks. The runner shoes’ string was composed optically to reveal the famous logo thanks to a visual trick.