The 3% Conference, Vitamin W and Miss Representation asked the creative community for help in"Rebranding Feminism". The main task was to make Feminism positive, inclusive and relevant to everyone. I realized that the issue with Feminism is that many people don't quite understand its definition, so instead of "Rebranding" it, I decided to simply redefine it.
I created a poster manifesto that simply redefines it in a way that everyone can understand and relate to.
Here is my entry and also the competition winner.
Just ADD Feminism
Just ADD Feminism was the perfect campaign follow up to the poster.
It is all about removing the stereotypes associated with the word and embracing it as what it is:
Equality of the sexes. Which is essentially, equality for all.
Following the poster's success, we created JustADDFeminism.com (no longer live), a place where anyone can use their voice by taking a pledge to add Feminism to the list of things they believe in.
The site launched in April through a panel discussion led by Deutsch CEO, Val DiFebo. Since then, hundreds of people from all over took the pledge and showed that Feminism is indeed for everyone.
Check it out:
Help spread the word by sharing the poster or better yet,
take the pledge and ADD Feminism to your list. Because Feminism is for everyone.
