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    Schmaltz means "Chicken Fat" in Yiddish. To rebrand Schmaltz Brewing Company, I created an identity inspired by chickens. But not any chicken—a b… Read More
    Schmaltz means "Chicken Fat" in Yiddish. To rebrand Schmaltz Brewing Company, I created an identity inspired by chickens. But not any chicken—a badass chicken... with a mohawk. Type and illustration were both handmade. Read Less
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Schmaltz means "Chicken Fat" in Yiddish.
To rebrand Schmaltz Brewing Company, I created an identity inspired by chickens.
But not any chicken—a badass chicken... with a mohawk. 
Type and illustration were both handmade.