Fast & Furious 6 + Dodge
Client: Dodge, Chrysler Group LLC
Dodge has a been a part of the Fast & Furious franchise since day one. But, with the release of Fast & Furious 6, we were presented with a unique challenge: create a Dodge-branded, Fast & Furious 6 experience that also promotes the Dodge Dart—a car that is NOT in the movie.
Our approach was to treat the cars as heroes and the actors as the supporting cast. With assets rolling in at the eleventh hour, the team did a great job at making the work seamless. And, with some smart language and Photoshop, the Dart fit right in with the more muscular vehicles. For all the online advertising, our motto was simple: Make everything more fast & furious.
ROLES: ACD; Lead creative direction in a team of 9 including a creative director, an ACD/writer, an art director, a writer, a UX designer, a designer and a developer; Worked as a team to develop and sell concept through to the client directly