The FTSE's first global advertising campaign using the strapline, "FTSE–It's how the world says index".
The campaign's objective was to position the FTSE as the definitive benchmark, focusing on its dedication to the needs of investment professionals and to promote the message that FTSE is more than just the FTSE 100 Index.
An integrated campaign including outdoor applications, online and email marketing.
"We love the simplicity and flexibility of the approach. It will really help us in moving perceptions of FTSE from being seen as an index data vendor to being regarded as a provider of index-based investment solutions".
Andrew Buckley - Executive Director Marketing & Communications