For this project, I developed the concept and designed the annual report from start to finish. I worked closely with a senior editor to create a nice balance of image and text to carry the theme of movement and energy throughout the book. Each featured client was represented by a type of movement on the cover and that movement was carried throughout the book.
To capture the true essence of each client, I reviewed and selected a local photographer near their corporate headquarters in Munich, Germany, Cranbury, New Jersey and Atlanta, Georgia. I art directed each shoot meeting a local make-up artists and photography crew each time. It was a great experience working with all different types of people and styles and representing that local feel in this book. The results were stunning and better than I ever anticipated!