FIA GT1 World Championship
Brand Identity
Brand Identity
“After more than 15 years of development in rebuilding GT racing we wanted to start 2010 with a new brand image that represented our new world championship status.” - Stéphane Ratel, CEO of SRO
The new brand has a significant task ahead and with a number of GT categories to represent, the logos had to be visually integrated. In order to achieve the most effective and consistent identity for FIA GT as a whole, Interstate created a numeric suffix - featured as colour-coded insets - whilst maintaining a family of championship marques.
Alternative logos and lock-ups
National flags, portrait
National flags, landscape
National flag application
Brand launch
