PACK DESIGN for "Fair Trade Products" | Intermón Oxfam, España.
Fair trade is established on the basis of equality and transparency in the working relationships that improve the lives of farmers and producers of developing countries. However, you must also fulfill the mission to communicate to end users that the products they buy have been produced in decent conditions.
In this case, the challenge was based on developing proposals for three different products packaging to establish differentiation between one product and another, graphic unit, and explain through data and Infogrames, the importance and impact of production processes prior to obtaining the product, such as pay fair prices, respect for labor standards, healthy practices and carefull for the environment, showing to the consumer that is an essential part of fair trade.
