- Element Skateboards
Fictitious t-shirt range
- This 3 week brief was written in accordance with my final year on the BA Graphic Design Degree course at Leeds College of Art. This started out as a small project to create typographic t-shirts before developing and becoming a much larger brief, with posters, leaflets, invitations, shop frontages and packaging all being created.
Based on a concept of '100% Element' I mixed information graphics with type design to create these screeen printed t-shirts. I decided to propose the rest of the designs to save time. The 100% concept relates to the attributes needed for regular skateboarder to become a pro. The leaflet explains the statistics that relate to the typeface displayed on one of the t-shirts.
Photography: copyright Alex Höschen