Panamax
UK Launch/ Hangover pack
The concept was to market panamax as a hangover cure for young binge drinking adults. The paracetamol product was launched with a range of supporting products that would be sold together as a hangover pack. This was a promotional pack that would help to generate interest in the paracetamol tablets.

Panamax
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Panamax

Pharmaceutical packaging aimed at young adults who drink alcohol regularly. The hangover pack is an all in one aid to help you the morning after.
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