Here are eastpaks applications. How the oblique style and imagery works as a coposition for advertisements and retail window simulations
Memes. Here are some photographs which i’ve shot myself. It depicts different situations where we normaly find ourselfs in everyday journey and at least we can all relate to a point where we couldn’t wait to move forward to our destination. Transports can sometimes let us down.
That’s where the idea ‘Adventure Doesn’t Wait’ comes from. Capturing the perfect shot that freezes emotions of a person genuinely trying to keep going reflects breaking boundaries of limitations. An Eastpakr doesn’t not wait, they always on the go and trust that there bag will be with them ‘strongly’ in any condition and scenario that they may find themselves in.
Meme’s are capable of regeneration, and texts are passed on to be re-edited/re-written with another text. It’s quite hilarious and a good and cost-efficient way to market the brand. Instagram is the perfect platform for this, and this is where i’ve targeted my audience as many of us are now on it.
Facebook is another social means which i will be posting on my blog how it would work across this platform. It’s about getting the message across through real life scenarios and imagery we often find ourselves in but adding a metaphoric twist in the imagery which then allows captions to be regenerated tos suit the same imagery.
Thats the power of meme’s
Billlboard advertising, the pop out style concept comes from not waiting to be held back. It shows the eastpakr (to be precise) trying to jump out the billboard.
From a perspective which defines quality, movement, and perspective to show continuity from the magazine advertisement which i’ve made to look abstract and offset imagery which continues on the next page just shows constant movement.
I’ve stuck to the guidelines of oblique effects which is the theme for eastpak by aligning the red oblique block with the image of eastpakr
to break white space.
The tone i was going for is down to the audiences level, stating real people really brings them closer to the campaign and that could be them on there with their eastpak. Also getting their view about their journey with eastpak engages them in the conversation.
Images of themselves in a situatuation where they’re trying to get away too can be entered through Eastpak’s social platform i.e Instagram- supported with the hash tag #adventurepakdoesn’twait for their chance to win a personal eastpak bag of their choice.
Here’s another of the series of adverts on billboards.
Speaking indirectly this time but the bag will actually be a huge bag made out of the same material as the original pakr’s. Its that pop-out effect that’s captivate the audiences thoughts.
Maybe even use Augmented reality, when going past these on your daily walk of life. You could hold your mobile device up to this and see full video clip of the eastpakr in action.
The web banner i used across social platforms, which pop’s up too when mouse is rolled over the area. When clicked on, the viewer will be directed to the site.
And can the find out more about the competition taking place too. This way the competition is cross-platform. They can upload on the site too.
They can get voted, or it could be by our eastpak draw.
This is inspired by Nike iD, I like the way consumers can select the perfect fit for them. in terms of colour, materials, and size so on and so forth. They could even save it and edit it later.
Its also inspired by the Artist Studio which eastpak alreay have made. But this time the audience is the Arstist.
There will be various installations across the city centers in various countries. Where people can get interactive with Eastpaks product app. This works by standing close to installation and tap the screen to begin, followed by instructions.
1. Select your Age, Sex and Type (pick from the list the type of person you are) register your details.
...continue
2. Move close to the screen, make sure you’re standing within the given range so your back fits the screen in other for this to work.
3. After the coundown, you picture is taken, whilst you wait you can browes items on www.eastpak.com
4. Eastpak has designed a bag that suits your appearance, personality and what you’re wearing. And also different products to suit different journey.
5. Customize it more through ‘Pimp my Pak’
6. Share your picture with your friends by scaning the QR Code which will come up on your mobile device with a link to share on social platform including instagram, facebook, and tweet about the image.
7. If you don’t wish to share save it and customize later. How many Pockets, internal space, for laptop etc.
8. View your creations online, since you’ve registered with us.
www.eastpak.com/signin
Here’s customize screen, which also alows you to select different bags of the same style curated by the app all in a touch of a button.
If not View alternatives that might suit you.
