Here's a recent banner which I've designed as part of a freelance project for an LED light bulb company.
I was given a task to design a range of LED ligh bulb, and after a few research into our solar system, I decided to name it 'SIRIUS'. SIRIUS- the brightest star system in the earth's night sky, it is almost twice as bright as Canopus, the next brightest star. The name "Sirius" is derived from the Ancient Greek: Σείριος Seirios.
But to when it came to refining stage I researched a few more and figured out the name has already be used by another LED company.
I came to the conclusion of adapting 'SIRIUS' as a pun to replace 'SERIOUS' in the banner ad. So I felt ORBIT, also relates to our solar system by keeping our world a-lit.