- The concept of Doritos advertising campaign was relation between taste and music. My aim was to find relation between different Doritos tastes and different genres of music. Only good snacks and a good music will guarantee success of the night. The main slogan of the campaign is “Start your party with Doritos”. Slogans were created for different tastes Cool original - Jazz your party...., Tangy cheese - Rave your party..., and Chilly Heat wave - Rock your party with Doritos and associates with their own taste. The sound and taste are usually expressed similar.
Advertising campaign encourage audience to visit a website there they could win a house party organised by Doritos. The party would have different snacks made of Doritos tortilla chips and
chosen band or Dj would be playing at the event. In order to win it user would have to send an idea for their the most exciting house party they ever dreamed. The idea which got most of the user votes would be a winner.
The advertisement campaign would held on 3 different avenues: outdoor, indoor such like metro, magazine and web.